> Because Swedish. IIRC, www is vee vee vee.

I can confirm. I mean, the "proper" pronunciation is dubbel-vee-dubbel-vee-dubbel-vee, but we can't be bothered to say all that so we just say vee-vee-vee.

I also think "double-v" is a better name for the letter w than "double-u" is.