interesting... i don't buy the 'we live in a simulation' idea though.

per my own living understanding, the simulation is in my head, each of us are running our own 'local instance' of this matrix/simulation.

this is made out of culture understood as an expression of software (but understood as a substance, I guess on this much I do agree with Vopson, information as a fifth state of matter? interesting)

finally, I think somebody should try to measure the gravitational contribution (if any?) of information.

with the most precision that is available measure a difference between a flash card (or similar, the denser the best) in which it is all zeros Vs one with the most random, highest entropy, sequence of 0s and 1s stored in it.