Those startups will move on to open source models because OpenAI api calls with 32k token contexts are way too expensive.
I also find it strange they don't contrast gpt4 and gpt3.5
And don't forget that all the LLaMA-based models only have 2K context size. It's good enough for random chat, but you quickly bump into it for any sort of complicated task solving or writing code. Increasing this to 4K - like GPT-3.5 has - would require significantly more RAM for the same model size.
For things where correctness matters, the majority of cost will still come from humans who are in charge of ensuring correctness.