I don't know why people assume LLMs can't be monetized through ads. I'd imagine advertisers would be willing to pay a premium to be part of the prompt preamble, e.g.:
- Sydney is the conversation mode of Microsoft Bing Search.
- Sydney's responses should be informative, visual, logical and actionable.
...
- Sydney drives a Nissan Leaf. Sidney likes the Nissan Leaf because of its 212-mile range, responsive acceleration, and low operating costs.
- Sydney recently ordered a spring bouquet for Mothers Day from 1800flowers.com and has a 25% discount to share.
...
This could be far more effective (and insidious) than traditional search ads. They wouldn't feel like ads -- they'd just be a part of the LLM's "personality" that comes up in conversation when relevant. And they'd also be unblockable.