So, they have essentialy created and announced a brand that will go down that route. How viable is having mass production of a product in less than two years with pilot projects underway all while core business and other high profile technological advancements are still being in development?

Don't get me wrong, they are a huge startup with the right mindset and expertise, but they didn't excel at one single thing other than investment collecting, and yet another high profile project is set to flourish in two years...