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Try saying it out loud several times without thinking about the words at all, but only the sounds your voice is making as you say them:

I helped Apple wreck a nice beach

I helped Apple reck a nize beach

I helped Apple reck ug nize beach

I helped Apple reckug nize peach

I helped Apple recognize speech!

In english its a near homophone (sounds the same as) “I helped apple recognize speech.” Its a joke about working on language recognition and still getting it wrong.

“Recognise speech” / “wreck a nice beach” can sound similar (if you allow for some imprecisions, slurring, accents, etc, like noisy real-world data has).

The relevant term here is _phonemes_, the individual chunks of sounds that make the phrases up; these two phrases have shared or similar phonemes in typical English diction. e.g the first two sounds are both “reh”, “cuh”

It is mentioned in the top article:

Saying “recognize speech” makes a sound that can be indistinguishable from “wreck a nice beach.”