I love how they don't want to bury the lede, but they also will use the passive voice: "after today Shopify will be smaller by about 20%". "some of you will leave Shopify today". It's not at all that those people are being laid off!
For example, in the passive sentence "The tree was pulled down", the subject (the tree) denotes the patient rather than the agent of the action. In contrast, the sentences "Someone pulled down the tree" and "The tree is down" are active sentences.