> HR software is a commodity.
It's not really, a commodity is typically fungible and these services you've listed are not easily swappable. There is a lot of cost in switching.
There is a wide range of service quality which you cannot determine by simply reading the website. You can figure this out by talking to a person and seeing how the company responds to your inquiries.
I'm in the process of leaving one such vendor because I did what you like to do. Just sign up easy on a website. It was a mistake and cost me money to fix because their service was bad and their support refused to fix their mistakes. I'm likely to go with a more expensive, bigger player in the field now.