I use Kagi exclusively. The results are just as bad as googles, but isn’t covered in spam. Given the sorry state of search quality in the SEO garbage world we live in, that’s high praise. I’m happy to spend the money every month.
I wonder what happened to Google?
My theory is maybe their own systems have become too complex for them to understand and tune now. But they’ve invested so heavily into “AI” they don’t known where else to go in order to fix it ?
I’ve here seen or experienced a search product quite like Google used to be. It truly felt like magic in it’s day.
I have a feeling many things in the digital space are similar to this and will go the same way, code is a pretty good example. Longer term, I wonder what the generation of massive amounts of code will do to the training data.