I understand crypto/web3 are hated because of all the scams and NFTs out there. However, I worked on a web3 login implementation and I think it’s the best login/account experience out there. Basically, your private key is your password. You can use your phone, a browser extension or a hardware wallet (kind of the equivalent of a YubiKey).

It’s a pretty straightforward experience and it keeps the full ownership of the credentials to the user.