I saw various comments about how FPGAs are not ready for consumer hardware, apple is using them in the airpod max already (probably for filtering audio)

Check the link below https://www.ifixit.com/Teardown/AirPods+Max+Teardown/139369

They really excel for high throughput & low latency - which noise canceling sounds like a good example of! In addition to this, they are already being used in communication systems & data centers to speed up latency sensitive computations. Edge AI seems like a big market that they will be used for soon, probably more likely b/c they can be flashed unlike ASICs and new NN architectures drop every couple of years.