VScode? A rebuild of Atom, "free" with un-disable-able telemetry with the same intention: owning the devs
Buy out of github, owning the devs
Rebuild of ms office for the web: owning users given gsuite was seriously taking over office use
OpenAI: since bing kept being a failure, they invested elsewhere and may have a chance, here again: own the general users and to a degree professionals.
Anything MS did and continues to do is lateral moves to own markets. The pretence of openness or innovation makes it even worse than the corp from its flamboyant 90s days, at least back then nobody was taken for a fool.