Here’s the original creator of that pizza commercial explaining the workflow. GPT-4 was used for the script, which sounds plenty plausible to me considering that it’s gibberish. After Effects was used for the editing, transitions and graphical overlays.

https://www.reddit.com/r/ChatGPT/comments/12xwcqh/comment/jh...

I don’t think the creators of these things are misrepresenting them, but as they go viral, the context gets stripped away and the ex-crypto bros start spinning their bullshit on Twitter.

Here’s another recent example I love. Of course it’s a combination of AI and human creativity, but consider the power of making something like this without a single camera or actor.

https://www.reddit.com/r/midjourney/comments/1333nmm/i_made_...