Elon Musk threatens to re-assign NPR on Twitter to 'another company'
npr.org
npr.org
He means no special good treatment. Special bad treatment is gratis
BTW. Since this is a tech bro. Are there examples of tech bros who communicated _more personally_ about passionate topics for _really obviously_ good results?
Really curious, because every time Musk takes a passionate cause in a more personally-oriented direction, it feels like those are the moments when he needs to retake Comms 101 or address something really fundamental about what he's trying to accomplish.
I hope NPR does start tweeting again. One tweet a week, solely containing links to other sites where you can find their content. Make Elon do even more tortured public gymnastics to come up with an excuse to punish them.
No special treatment...
I feel like I'm missing a key cultural reference.
As if he didn't start this. This whole thing reads as highly manipulative to drum up... checks article... one twitter handles worth of business. It's probably actually more than this, because I bet NPR pulls an audience with it, but this is probably more likely to backfire and end with more people/orgs following NPR's lead.
Exactly. Musk grossly overrated the amount of traffic publications actually get from Twitter, which is minuscule compared to Facebook, Google, and even newsletters. And now that's sinking in, and it's painful to him when publications say it out loud. I've worked in publishing and have seen this first-hand through analytics and tangentially from talking to colleagues at other publications. I think Musk made a Product Management 101 error (one of dozens) and assumed every person who uses Twitter uses it like him.
"This tweet is here to show our account is active and in use, as we've received a threatening letter from Twitter CEO Elon Musk that our account will be deleted, unless we tweet frequently."
NPR could make this difficult if he's gonna get pedantic, and simply retweet the time once every 30 days, or something really baseline dumb like this. Is that what he's hoping to change? This is a weird beef to be picking too with NPR.
Also, would the next group that takes it still get the state-affiliated media label? That feels concerning.