You mean they acquired a bunch of infrastructure stuff, but no consumer products (unless you count failed blekko). That's not a fair match for anything that FAANG companies are building.
I was making the point that they have a solid platform available to build almost anything the FAANG companies have. Of course, they will have to build them. For that, they need to hire great engineers and they need to retain and keep them happy.
(Quick note: Traction is a whole different ballgame, but there are companies who gained initial traction through the customers of their business clients. In IBM's case, that is almost every major government agency and Fortune 500 businesses.)