> ...There was a study where they took a group of actors, had them go out to 200 people and ... they walked up to each person and ... held a cup of coffee, they walk up to you [and hand you the cup], ... look down so you can't say yes or no, and you'd end up taking it - they get their phone, they adjust it, they take [the cup] back and say "Thank you", that's the whole thing - same facial expression for every person, only difference, half got an iced coffee the other got hot coffee. Now 30 minutes go by, they send out ... a research assistant with a clipboard and they come up to these same individuals and say, "If you give us two minutes your time we'll give you twenty dollars: will you just read these three paragraphs and tell us what you think of this character?" ... they read the three paragraphs and they say "What do you think of the main character in this little story?". 81% that were given iced coffee say the person is cold and uncaring; 80% percent (a one percent variance) of those [of the] hot said the person is warm and connected and caring. ... Most people think their thoughts are their thoughts, when really your thoughts have been primed by the environment