Because it's a huge revelation that bitcoin mining has been an official, government operation for many years?
Because that titling doesn't result in as many clicks.
I'd say it is even revealing of a particular worldview. Even within the article, the impression seems to be that the people of Bhutan (and the author) NEED or deserve to know about it.
Which is preposterous considering it is a Kingdom
Bhutan is a constitutional monarchy that regularly holds elections. The people absolutely should have a say in how their tax money is invested.
And that is the difference between theory and practice...