I thought this was a rebranding of PrivacyTools, but it's a fork by some of the former members.
Your link cleared up my confusion. It’s a shame that the project had to be forked.
> After the organizational move was completed, the founder of PrivacyTools returned and began to spread misinformation about the Privacy Guides project. They continue to spread misinformation in addition to operating a paid link farm on the PrivacyTools domain. We are creating this page to clear up any misconceptions.
paid link farm?