Law Mandating Canadian Content on Streaming Platforms Would Also Apply to Adult
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Canadians are disproportionately represented in Hollywood and on TV. Our cities are constantly used for filming. We are a significant contributor to North American content.
Geography has gifted us one of the best neighbours for commerce and media, among things. One of the prices of that is that our culture is often drowned out or absorbed by American productions.
The solution isn’t to force a pitched field. The solution is to do the insufferable thing of making sure everyone knows which actors are Canadian. ;)
But if they’re going to play House Hippo or Heritage Minutes before each Netflix video, I might just be okay with that. Though, “Don’t You Put it in Your Mouth” might be a weird lead-in to porn videos.
To me this is completely bizarre, not unlike old soviet censors looking at movies and deciding what was “soviet enough” to get the approval from the bureaucracy.
Disney and Marvel made billions of dollars simply making content people want to watch and pay for, why not simply do the same and compete in the marketplace? Imagine how ridiculous it would be if there were quotas on iPhone sold so that BlackBerry still had a legally mandated market share.
And we’ve had these laws for TV and radio for a long time now. The result is that we generate a bunch of crap to fill the quotas.
Which is silly because there’s a bunch of really awesome Canadian shows that never needed the government’s help, and my American friends enjoy them all the time.
> ensures that any broadcasting undertaking that cannot make maximum or predominant use of Canadian creative and other human resources in the creation, production and presentation of programming contributes to those Canadian resources in an equitable manner;
So... presumably the CRTC will develop some program to allow streaming sites to pay their way out.
The Canadian legislators can try to tighten up their language, but it would be difficult to legislate "for every 65 things like X, there must be 35 equivalent things, but Canadian".