It's never been less true. Humans have never been more capable of coherent action, and this fact has not been lost on the sociopathic no-upper-limit-to-greed manipulator types who've done well in this nascient internet with its aging, nostalgic noobs. The modern zeitgeist is dominated by the heat from a thousand battles happening in the info-sphere, fought by PR mercenaries and state-sponsored labs duking it out. They must win their battle because that is what they are paid to do, and saying the word "externality" is a good way to get fired.
But. If we can act coherently on one way, we can do so in another, and I take great hope in that fact.