I think social media amplifies the extreme minorities voices that state that they don't care about male problems, that men are incels and far-right terrorists and other unsavory takes. I don't think most people label males as such. But I do think social media is extremely good at bringing up these takes - because they create a lot of engagement (particularly from the opposing side).
I think social media affects 30 year old males in the exact same way as teenage girls get body image problems from looking at "perfect" lives on Instagram. Men get served toxic and outrage based content that shows the extreme outliers - multiple times a week, for multiple years in a row.
I think most people are reasonable. I think most people care about male problems. I think a minority label men as incels or terrorists. I think the internet exaggerates this position greatly, and it's at least partly overblown.