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I find the name to be misleading. By the same logic, could you describe '90s encyclopedia CD-ROMs as "the internet in a box"?

It's content that was hosted on the internet. The actual internet is infrastructural, not content.

Is a DVD box set thus "Netflix in a box"?

There was a product in the 90s called "Internet in a Box". I remember seeing it at a store. It appears to be a way of selling Compuserve. https://www.computerhistory.org/revolution/the-web/20/408/20...