Twitter founder Jack Dorsey says Musk wasn’t an ideal leader after all
washingtonpost.com
washingtonpost.com
But having to cough up most of your personal liquidity (n.b.: not net worth) because you, mistakenly, thought you could trash talk your way out of a $44B deal for which you, personally, are on the hook could be classified a traumatic event.
Elon spent months publicly displaying that he did not want to actually pay for and own Twitter. And now he does. The opportunity cost to Elon is boggling. That kind of thing could make you meaner.
When this company is built from the ground up around Musk, there's a protective layer between him and the company, so that his bombastic narcissism doesn't leak out or hurt the company's management too much.
But Twitter wasn't built from the ground up for him, it was an existing company, he fired the top managers, the board, and 80% of the company, and then kept tweeting through every mishap he makes. We all saw him for what he always was.
Truly some epic level "behind the curtain Wizard of Oz" story here. And behind the curtain is an asshole with a lot of brazen lies and little to show for it in term of personal capability.
He's an "aligner". If he fools enough investors and workers that he's doing something big, they give him his money and their time & effort to make it happen, and it happens. He's good at starting things, but terrible at continuing them.
Here is the problem - 1. Networks grew. Devices/Content creation got cheap.
2. Cost of Broadcast fell to 0. Cost to spam fell to 0.
3. Info Exploded. Attention got scarce.
4. To address the Info tsunami there is an Explosion of half baked Tools (page rank,news feed, collecting personal info, like counts etc) all of which get gamed as arms races for scarce Attention begin
5. Pressure to keep the tools free causes dependency on Advertising to build.
6. Advertisers change the focus of the tools to Engagement Maximization. Attention gets fucked further.
7. Never ending side effects and unintended consequences. Hack on top of hack to address each one. Throw in crypto, mindless market capture/empire defense wars. And people are furiously 24x7 on a road to now where.
Getting back control over Attention is all that matters. Any tool that doesnt focus on that as the primary goal is worthless.