This reminds me of the origin of "jaywalking". People used to walk wherever they wanted but when cars became a thing they found that people where in their way. So they started to blame people for "jaywalking" to turn it into a bad thing that the pedestrians are doing rather than framing it as cars wanting to take some of the road away from pedestrians.

We are trying to frame people who are trying to protect their privacy as "suspicious" rather than saying that we want to track them better.