Intel posts largest loss in its history as sales plunge
tomshardware.com
tomshardware.com
Because of this approach they divested out of the memory business -- which has kept them out of the growing solid state business, screwed around with Optane, lost their modem business, have lost the GPU business at least once (who knows if they'll keep doing the ARC GPUs so maybe it'll increment up again), ARM chips, and numerous other bits and pieces over the years. Now they're losing their core business too and have nothing else to really grow and focus on.
Each of these is a multi-billion dollar market with core providers who dominate the market: Samsung, Broadcom, Nvidia, etc.
Now they're going to start selling off the bones of their business to compete with TSMC, a company with actual focus.
Once that goes away, what? Intel will contract TSMC to make their chips? I can see a financially focused MBA-type executive team seeing that as a way to eliminate expensive Fab R&D, construction and OEM liabilities -- put it on somebody else to deal with that!
Optane is an example of where Intel tried to "fake it" but ended up producing a confused product that didn't leverage common industry knowledge in either the memory or solid state storage spaces. More towards a near future, Intel should be looking at compute-on-memory hardware, which promises to radically improve computation in a number of areas, and fundamentally would give them an "in" into neural network-like tech.
Similarly, the companies that do produce NAND and SSD technologies seem to have figured out how to make money in a commoditized and highly competitive market.
Why they failed to take the market seems to be both a combination of lousy marketing (is it a drive, or are they RAM replacements?), selling only enterprise-class products, high prices, and competition technology that is both "good enough" and beats it in all of the other areas.
Spec-wise, a Samsung 2TB 990 Pro, is about as fast (sustained, IOPS, etc.), a 10th the price, and is coming from a manufacturer with a reputation of sustaining development and releasing newer, better products in that product-line. If the part fails, you're likely to not only replace it, but upgrade it for the same cost.
The before times were so awful. A sea of proprietary interfaces, dubious drivers. Intel identified a huge weak point in the ecosystem & created radical change where it was needed, taking something exotic & astronomically priced & building a stable better future, around what has always made PC so exceptional: standards. The flash industry was a mess, & Intel more than anyone made it real.
"Intel Battlemage, Celestial GPUs Are Booked in at TSMC: Report"
https://www.tomshardware.com/news/intel-battlemage-celestial...
Order recently deferred to late 2024, though.
Modern Intel would have shut down the Haifa team, which would have been an existential problem when Netburst reached the end of the line unexpectedly early.
At that scale, you need to keep teams/options around simply to retain expertise and hedge your tech bets.
[0] https://en.wikipedia.org/wiki/Tremont_(microarchitecture)
[1] https://en.wikipedia.org/wiki/Gracemont_(microarchitecture)
[2] https://www.amazon.com/GMKtec-Nucbox5-Desktop-Computer-Windo...
The Atom could have been bundled as an easy to integrate SoC for things like set top boxes, routers, and smart devices running Linux/Android The sort of uses that go for MediaTek or AllWinner ARM SoCs. Intel had all the peripheral IPs to make competitive offerings.
Instead they put the Windows millstone around the Atoms' neck and the chip sucked. Intel based tablets sucked because Windows was a dog shit OS for low end devices. The few Atom based Android tablets that got made were pretty decent devices.
I've got a bunch of Bay Trail devices lying around. The ones I've put Linux on end up being very useful little devices that run very well. My Windows Bay Trail tablets are just e-waste at this point. They're difficult to use at best and typically just slow pieces of crap.
https://ark.intel.com/content/www/us/en/ark/products/codenam...
https://ark.intel.com/content/www/us/en/ark/products/codenam...
The Atom lineage also lives also lives on as the E cores in current Intel desktop and laptop CPUs. Its also coming to the server market next year as the high density, all E core Sierra Forest.
Essentially Philips had spent 30 years selling the bones of the group, leaving just a skin-suit. Which they’re now selling as well.
They've been using TSMC for various parts/chips for probably 5 years now.
Intel lost money because computing started moving towards GPU architecture and AMD has both beat them in low power CPU and offer cheap GPU.
That's all. They were too late to GPU sales.
You explained the core of the problem that usually gets little blame. Successful companies get infiltrated by Wall Street MBA types who make decisions for the short term to manipulate the stock price because their own compensation structures help encourage that behavior. Companies, especially like Intel should be built for being resilient over decades instead of maximizing profits by the quarter.
This really applies for Intel, but for Google, I think it's less so. I've been thinking you have to look at incentives and at a large corporation everyone is incentivized to make the most amount of money in the shortest amount of time. If you really want to spend years hammering away at something, it made more sense to just start your own company doing that where you would reap most of the benefits through equity. There is no reason for someone to spend years at Google on a project that is seemingly going nowhere; they would struggle to get promoted, and if it does work out, most of the value will go to existing shareholders.
Secondly, you are also at the mercy at your VPs, who got to that position by also maximizing short term results. A VC may not have the tools to force you to pivot if you are making ump-teen million dollars in year 1, but a VP may decide to kill your project to move more experienced engineers to another pet project. A passionate engineer at a pet project is an anomaly at a large corporation, who also has to fight the political winds of people trying to maximize their short term gains. And I don't think those people are wrong, it's the rational thing to do, especially when any equity upside will go largely to existing shareholders.
"Only the paranoid survive" applied fractally at all levels in Intel. This meant that there were very few "anointed successors" as people who had specialized knowledge regarded not sharing it as a survival technique.
This meant that as the technical people who built things got old and retired a lot of institutional knowledge simply walked out the door.
Technical excellence rests on training and sharing. Intel was the exact anathema of that.
At the time everybody was saying "of course Intel isn't going to fab AMD chips, that would be crazy", but in the end the crazy thing was giving up market dominance.
ARC GPUs is basically Intel expecting the market to be the beta tester for a very expensive & inferior product.
have you seen GPU prices lately? The intel a770 is quite a good deal, especially considering you get 16GB of vram when the competitors only offer this at a far higher price. I kind of agree with you that the product has had issues at launch, a lot of them are resolved however. Also, linux support is superb compared to nvidia.
See also Boeing (?).
I'm not so sure about that. At an individual level sure but we're talking about the USG not a bunch of individuals at a national level. The government has made many decisions to subsidies/backstop local companies in the interest of nationalism.
There's no way it's cheapest for Boeing to make its airplanes in the US.
Janitors for the USG get security clearances.
Farmers (even by state governments) get subsidized to ensure local supply.
If something like the "Freedom Phone" actually used USA parts and was assembled in the USA I could see it becoming the governments defacto corporate phone. Sure, they might become a "Government Contractor" as opposed to an actually competitive company but they would still exist with real buildings and real employees doing real activies which is strictly what we're arguing about. The USG will backstop an inefficient business; Foxconn has no problem not building an inefficient factory.
Eh, sure congress has apparently only passed 1 bill so far this year [1] but you can go look up other split years (i.e. 2013 [2]) as a reference. They actually pass a lot of bills despite what people say and the first 4 months of the session are always slow.
Ohio is a R state so republicans won't bring up deficit issues (not that they actually care about them). Democrats (obviously) voted yes on the CHIPs act last year so its not like they're going to change their mind now. The remaining parties aren't a large enough coalition to matter.
> It also isn't exactly sustainable to just keep funneling truckloads of money into Intel to be competitive
Unless you're going to argue the USG is going to become insolvent prior to Intel finishing the fab in Ohio this is an irrelevant argument. The USG will be around longer than it takes to build a fab and as I brought up in my previous comment; plenty of companies are not competitive on a global scale but they still turn a healthy profit because the USG backstops them.
> In the end subsidies just contribute to rising inflation (it's printing money)
Well, you can subsidize something without printing money. I think printing money causing inflation has been trivial disproven though by the 2019 pandemic where governments printed money like mad and no inflation occurred until years after the fact. Unless of course you want to argue the free markets are so inefficient they took 2-3 years to correct for that money printing?
[1]: https://legiscan.com/US/legislation/2023?type=bill&status=pa... [2]: https://legiscan.com/US/legislation/2013?sort=asc&order=Last...
One development in Ohio has been a proposal for a passenger rail line that would connect Cincinnati, Columbus, and Cleveland. I'm originally from Crestline - a small town which sits right on the rail line between Columbus and Cleveland, and which used to be a big railroad town. It's interesting to think of how my hometown might change if passenger rail were to actually happen (though I'm skeptical, as versions of this plan have been proposed for decades).
That said, there are some major problems to overcome if we wanted to start doing "state-scale" transportation like that - Columbus is a very car-centric city, and in the scenario where I would move home and ride the train to Columbus when I needed to go to the office, it's very unclear how I'd get from the station to wherever I'm going.
Furthermore, there was just a very public and catastrophic train derailment in Ohio, which can't do much good for public confidence in commuter trains.
Either way, the next decade or so in Ohio will certainly be interesting. Columbus has a burgeoning tech community with lots of VC investment, and while I'm not sure where I'd put the odds, it's not impossible that our little flyover state could become the proverbial "heartland tech hub".
I still get Zillow emails from my time living in the state. $500k is in the rearview mirror. A lot of new developments in the "nicer" suburbs are hitting the $1MM mark. $500k buys you a new home in the far, far suburbs. $250k gets you a 800 sqft 40s-50s ranch in a "crestfallen" neighborhood (and the price history on Zillow will show it as being sold for $60k 10 years ago).
Many of Intel's existing fabs are in the US, and they've never really stopped building them here - particularly in Oregon and Arizona, and they continue to build there. The only difference is that now they're building on yet another site. The bulk of their fab process R&D is in the US, and they perfect the flow for a given process here and their international fabs then follow suit.
Why do they continue to build in the US? The CEO answered this over and over during his campaign for the CHIPS act: Running fabs is significantly more expensive than labor costs. They don't really save that much by building abroad.
When it comes to cheaper things like packaging, the labor costs do matter, and so they do that abroad.
So no, Ohio won't be foxconned. If Intel doesn't do well, Ohio will be dead, but they're not going to build elsewhere to save on costs. There isn't much to save.
Meanwhile it's possible that the high food and energy prices are impacting the amount of money available to spend on tech goods ..
Intel spent a lot of time and money developing their new Arc GPUs. They were delayed and they missed the crypto boom. Drivers and GPU performance were disappointing even after delaying the launch. This first generation of intel GPUs will be a huge loss for them.
Intel is less diversified today. They sold their LTE modem business to apple a few years ago. Intel exited the ARM chip business ~15 years ago, right before the smartphone took off.
Intel is now losing the server chip business. AMD is making competitive sever chips for a lower price. Larger companies are developing their own ARM-based server chips.
Intel is going to start using their foundries to manufacture chips for other customers. It remains to be seen if Intel can compete with TSMC.
Intel has long understood the value of drivers, has been one of the primary contributors & drivers of really good open source (albeit with some frustrating areas of sore neglect, like GMA500/Poulso) (But also rip the incredible http://01.org those folks were amazing at finding high value open source work to do!). Im glad to see making an already quite reasonable priced value GPU a lot better.
But yeah the timing is after the GPU craze. And Intel has been tweaking the same way-too-big big core for too too long & is uncompetitive. And they've been hurting to get a 7nm process (Intel 4) going. A lot of change is necessary.
To be fair to Intel, some of this was legitimately overwhelming bad luck - their GPU driver team for Arc was based out of Russia.
They brought in Gelsinger and used that cash to build 2 new leading edge fans, and upgrade capacity on newer ones. Then the economic downturn happened, and sales dwindled. They're making less revenue but still funding the production of new fabs. That coincided with a weak roadmap. Sapphire Rapids is only just starting to ramp, after a nearly 3 year gap in their Xeon roadmap.
Screwing 1 of those up is a problem, screwing up all 3 simultaneously is near-bankrupting.
However they seem to have missed a number of tick cycles as of late, so their efficiency gap to ARM got worse and worse.
This means Intel didn't lose Apple just because of execution because Apple could have trivially gone to AMD.
Intel was the major driver of EUV in its inception. They funded ASML, only to sell their share later to keep the semis ecosystem open (oh the irony...).
They are making all the right moves now, but the semis cycle is ridiculously long. 5-6 years from planning to delivery.
x86 is what keeps them in the running for now, as there's so much software built on it, but if they don't stick to their roadmap and start leading with their products, that edge will also degrade.
The next couple of years will be make or break for them, so Im expecting to see some good things coming out of their pipeline.
It can make future results look better. If you don't mind reducing revenue now you may get in exchange more revenue in the future - and a more favourable baseline for growth calculations.
they're still tied to Windows which is increasingly weaker and more rotted over time, losing market share every year for a decade (Microsoft doesn't even seem to care afaict)
the Apple M1 laptop is an incredible value, offers 10x the performance the average person will need, with good battery life, a better OS/ecosystem...and its priced right!
Intel needs to seriously look at Linux...once Windows enters into a death spiral in a few years (seems inevitable now and Microsoft seems to not care as long as Azure keeps winning), what else will they have?
start now with serious price cuts....I don't need to replce my Linux laptops, but would for the right price
Cheapest one you can currently buy is the Air. That starts at 1k USD pretax. That's not within reach for a large majority of the worlds population. Not even within reach for a lot people in richer western countries.
Most people need a Webbrowser that can do Email, Streaming, and some social media.
What makes you think windows is in a death spiral? They still have a good 75% market share and while that fluctuates, it doesn't seem to really drastically decrease.
Of what? Most of what I see normal consumers doing is in Android, typically on ARM. I think my observations are a little biased, but not a lot. According to statcounter:
Android 41.56%
Windows 28.29%
iOS 17.29%
OS X 7%
Unknown 3.05%
Chrome OS 1.32%
Critically, it's no longer a monopoly; there's a lot less lock-in than there once was. Even Microsoft Office is gradually moving to the PWA model. Most servers and embedded systems I see run some variant of Linux as well. The market Microsoft has 75% share in seems to increasingly by a niche market within a much larger ecosystem. Microsoft seems to have pivoted, and as someone pointed out, no longer cares too much.
However, the Wintel monopoly is dead. If Intel is tied to Windows, they'll increasingly be swallowed alive. TSMC manufactures most of those ARM chips. There's no way a smaller player can keep up in fabs and manufacturing technology.
Comparing cell phone OS to a desktop OS is a bit silly. Nobody in the corporate world is doing work on Android.
If you'd like to see how well trying to focus on that niche works, have a look at DEC Alpha, MIPS, PA-RISC, Itanium, Sparc, PowerPC, etc.
At the end of the day, it comes down to manufacturing volume. Volume leads to investment in next-generation technologies. More investment means, at some point, competitors can't keep up. Manufacturing doesn't care too much about who the ultimate end user is.
Even big players like Microsoft are forced to offer their software and services on non-Windows platforms (like mobile and tablets!) if they want to remain relevant.
So counting desktop only paints a false picture, wrt where users are and where computing is happening.
And that last bit is what is relevant from a Intel POV. An increasing amount of compute is now done outside the Intel-chip arena of desktops, like it used to be before.
These industries won't buy macs as they are too expensive to maintain and to integrate into their existing active directory domains. (With a few exceptions for jobs where the Mac is the optimal device like graphic design)
No idea about percentage but windows won't disappear soon from those.
The android market share is mainly mobile devices and Microsoft gave that market up a few years ago, focusing on azure and office. Here again, focusing the corporate/gouv world.
The corporate/gouv world has many windows only app and processes that would cost a fortune to replace.
Windows is here to stay, just like mainframes.
I generally agree with your point though but I am seeing that as more and more of office work moves to living within a web browser, it is becoming more hardware agnostic.
No. It's reality. Mainframes are here to stay. IBM continues to develop and sell plenty of mainframes. Several other manufacturers do as well.
https://en.wikipedia.org/wiki/IBM_Z#IBM_z16
Where I work has applications dating back decades with complex data analysis algorithms developed by very smart people. Strict backwards-compatibility is critical. We have mainframes.
There are many other reasons to run mainframes. For example, mainframes offer pretty incredible features with regards to redundancy, and making everything hot-swappable in case of failure without interrupting workloads. That's especially useful in places like the financial industry. There, a single failure or error can cost much more than a mainframe.
They're a niche, but a big enough one to support a multi-billion dollar business. It shrunk for many years, but it's currently even growing.
Don't get me wrong, I'm glad I don't have to deal with it anymore, but mainframes are definitely still around.
Back in the day, they cost a fortune to set up and replacing them is a high risk - low value for many CEO's.
In Québec, the SAAQ (provincial DIV) decided to get rid of the mainframe by replacing it with SAP and with the amount of data they had, the migration took them a month of downtime.
Then they completely mismanaged the startup of the new system and a lot of people complained. The CEO was fired. https://montreal.ctvnews.ca/head-of-saaq-loses-his-job-eric-...
I'm sure that Windows Server will gradually be replaced by containerized app running in some cloud but windows desktop will take a long time to be replaced, especially because of office.
I'm not convinced. About ten years ago one could say exactly the same thing about Macs companies located outside of California. I only had my first work Mac in 2012, when I convinced my boss to let inherit one from a graphic designer. Since then, I've worked in two extremely traditional corporates that gave me the choice to use macOS. And plenty of executives were/are using macOS too.
In the meantime things got actually easier than 10 years ago: web apps became prevalent and even Microsoft joined the party.
but if it continues to shrink (and it almost certainly will), then Intel (and AMD) are in big trouble
Intel can't exist servicing a niche
IBM isn't trying to float a multibillion market cap solely on the back of their mainframe CPUs...
and of course let's not forget that Microsoft is also continuing to hint at future Windows-on-ARM...the first try failed but I have heard more talk...
https://www.bestbuy.com/site/macbook-air-13-3-laptop-apple-m...
I feel like the Chromebook on the lower end is great for a lot of uses/people and the Air is an easily achievable next entry-level step up.
Looking at the best selling laptops at Microcenter, they're $600, $700, $700, $1100, $800, $800, $750, $900... Having an M1 Air slotted in at $800 seems right in-line with the market.
BTW, the cheapest M1 Air (8 GB RAM) in Austria is 1200 EUR.
If you can stick with a terminal or some lightweight editors, 8GB might be okay for you, but I feel like 8GB has been pushing it for at least 5 or more years now.
There was a lot of discussion of this at the time the M1s first came out, with loads of people (who had never touched one) confidently declaring that 8GB of RAM was far too little...and then nearly everyone who actually bought an 8GB M1 Mac saying "yeah, it might not handle heavy loads well, but that's what the Pro machines are for—in normal use, it has no problem at all with 8GB."
And then a bunch more people talking in a fair amount of detail (that kind of went over my head) about what Apple did to improve memory management with the M1 so that this would be possible.
So don't assume that 8GB on an Intel Mac is the same as 8GB on an Apple Silicon Mac.
Now, it does sound like you were trying to run a whole bunch of rather heavy stuff on it—y'know, the stuff that one might call "pro", and possibly even buy a "pro" machine for? The kind of thing where if you're buying the absolute bottom of the line, you might be able to expect that it wouldn't work well.
I own a base Macbook Pro 14", 16GB RAM. If anything, it feels like less than 16GB (maybe because the shared video memory or macos bloat) saved by the fast SSD that's inevitably going to fail not too far and turn the laptop into e-waste.
I feel like every single talk point of the early review cycle was a huge exaggeration:
1. battery life just browsing the web is no more than 4/5 hours. Like any other windows laptop.
2. Performance is really nothing special really. Things like maximizing/minimizing a youtube video are choppy and lag for 2/3 seconds.
I mean, it's still the best value in the market for the screen, keyboard, chassis, speakers combo but Apple Silicon is extremely overrated.
That's nice, but I can buy a much cheaper non-"pro" computer with better specs that can handle a basic workload that involves a browser, IDE and maybe Docker. Like I've run all of that on entry level machines without a problem.
I bought my laptop in 2015. This underscores your point: Buy something upgradable with decent specs and you'll get a lot more bang for your buck.
Because Apple will forcibly kill it after that with incompatible software updates. Windows machines keep going until they physically break.
But what everyone here is missing is that the consumer desktop/laptop market is dying itself. Soon it will only be for enterprise uses and gaming. Most people do all their computing through a phone or tablet. I know people who don't own a laptop.
That's interesting, as I just this month replaced the two kids' Dell 9020s with new PCs because the 9020s didn't support TPM 2.0, required by Windows 11.
https://support.microsoft.com/en-us/windows/enable-tpm-2-0-o...
"Most PCs that have shipped in the last 5 years are capable of running Trusted Platform Module version 2.0 (TPM 2.0). TPM 2.0 is required to run Windows 11, as an important building block for security-related features. TPM 2.0 is used in Windows 11 for a number of features, including Windows Hello for identity protection and BitLocker for data protection."
The 9 year old Dells were running just fine on Windows 10 (same as the 9 year old Air was on Catalina), but upgrading to the latest OS in both cases required a purchase.
That was the actual driver, though this thread is about OS vendors forcing changes in order to run the latest OS, which is why I focused on the Win11 TPM2 requirements and mentioned the 9 year old Air running a still-patched Catalina.
To the point of this sub-thread, it's still an OS vendor forcing a purchase to run the latest OS. 9 year old Macbook running Catalina and 9 year old Dell running Win10, both unable to update to the latest OS seems very close the same to me.
Most windows machines I had worked for around 3 years. 5 max.
This is demonstrably false. My wife continues to use my hand-me-down MacBook Air I bought in 2011. It was supported officially by the macOS until the most recent release, so she’s only one OS revision behind. I also recently retired a 2009 Mac Mini that I used 24/7 as a home server, only because the power supply failed. I used the G4 Mac I bought in 1999 as my daily driver (with some upgrades) until 2009.
A decade or more of use is an incredible value, and I’ve done that multiple times with my Macs. Few of my PCs have had a useful life approaching that length of time (the closest was an Atom machine I ran for 7 years).
Um, I have a 2012 MacBook Air (11"), that I use for my low-end testing, and as a Zoom host. Works fine. Runs lots of software.
It has to run Catalina (Mac OS 10.15), but Apple still pushes out security patches to it (I think we're up to 10.15.7).
I wonder if it was a recall. I didn't speak German that well back then so it might have gotten lost in translation. I recently also had issues with my Airpods Pro and they replaced for free, but they told me it was a recall.
It was covered outside the normal warranty because of the swelling issue. Mine swelled to the point where the trackpad was slightly unreliable.
Maybe this is more of an indictment rather than a defense of Apple, but one machine I keep on an OS that's over 5 years old because it has the one version of Apple's Photos that didn't yet screw up the retouch tool. (And I use that tool exhaustively in retouching old family photos I scan in.)
which isn't good for Intel!
cpus are expensive to develop...
I bought a low end Mac in 2015 with the same 8GB/256GB specs, 8GB wasn't enough even for browsing/chat/media/etc at the same time, and the storage space gets eaten up by the macOS base system and apps.
I doubt 80%, maybe even 90%, of the population needs anything more than that.
My mom uses a cheap Dell laptop that is 10 years old. I bought at the time for around 350 dollars is memory serves (it was in a different currency, so it is hard to do the conversion).
She is non-technical, and it absolutely suits her needs to this day. Only thing I did in terms of maintenance was buying a new battery.
The cheapest Mac just won't get the same cost/lifespan ratio.
Keep in mind that the vast majority of users are non-technical.
> the Air is an easily achievable next entry-level step up.
Costs $1575 in my country, and significantly worse spec than laptops in the same price range
Some people simply do not care about tech to a point where almmost any price is too high. I just had to persuade a relative to spend $250 to replace a 16+ years old Intel Core Duo with an HDD. It takes 2 minutes to open a browser window on that thing and she didn't even consider that a problem. The replacement will probably last until it refuses to boot.
Nothing ever comes to the quality at that price, so even if you can buy much cheaper laptops those suffer in quality and performance. This means the value per dollar is not any better than MacBook Air, unless you are extremely short on dollars.
Also the re-sell value of Apple products is good and combined with the durability of Apple laptops(this is where the repairability folks fail to convince most people because for most people Apple devices don't break down, they become obsolete after extensive use) the money spent on Macs turns to be an investment. The "Apple premium" you pay when you buy an iDevice is actually a recoverable when you sell it.
There's also plenty of people who use their laptop until it's dead. Infact, I'd argue it's probably more economical to purchase a repairable laptop and replace parts as needed.
Your advice boils down to just get richer and don't be poor.
but that hurts Intel too...their profit margins are in their high-end CPUs
people keep talking about the cost of Macs but they're cheaper than most Windows laptops...
go look at the HP, Lenovo sites...they're not steering people toward $400 laptops
Of course companies push the items with the highest margins. They want to make money after all, but they still have plenty of options in the sub 600 category that will last 5+ years under normal use without issue. There's obviously a market for low priced laptops, otherwise so many companies wouldn't build them. And it doesn't hurt Intel. If the choice for them is to sell a low margin CPU or none at all, they're gonna sell the low margin CPU.
You can get a used thinkpad with an 8th gen intel and 16gb ram for $200 maybe.
Sure the cpu will be slower but with 8gb ram on a mac you're not going to be doing much anyway.
Bad deal overall. At that price I would prefer a Chromebook.
I wonder why people buy those about Air heavy, about Air performing premium and expensive laptops then.
I'm glad you are happy with it, for 500 bucks seems like a fair deal, but this is nothing like Macbook Air.
I run an old (I think maybe 4 or 5 years) thinkpad with 64GB RAM. I see often these claims of superior performance of new macs, and it leaves me scratching my head. I do not have (almost) any workflows where the performance is not sufficient. For the ones where performance is not sufficient, I am happy to turn on my desktop. So my question is, what are the workflows people have benefit from the superior performance of new macs and at the same time do not justify working on a beefy desktop?
Beyond that, it depends on what you do.
The biggest threat to Windows isn’t Apple and Linux, it’s mobile phones. People aren’t buying computers like they used to. Most day to day things can be done on a smartphone now.
I see this first hand in my own family. My wife and mom both use their phones for pretty much everything. Email, web browsing, etc. If my wife needs a bigger screen for something like a yoga video, she usually uses a TV in the house which has a Roku, chrome cast, or similar attached.
Get the MacMini. The low end M2 Mac mini is $599.00 USD right now, although the one I run for my desktop is the more expensive one at $2,199 with 32GB, more cores, more gpu and more drive space.
Their gross margin is between 40 and 50%. Call it 50% to be generous and make the math easy. If their selling price today is 6X and they sell U units, their gross profit is 3 * X * U. If they cut the selling price to 4X and sell 2U units, the resulting profit is around 2 * X * U. If they were somehow able to move 3 times as many units with a 33% price reduction, their gross profits would stay about the same as today.
What would a 33% reduction in the price of the Intel components in your laptop mean at retail? A 10% reduction in the shelf price? 15% maximum?
Macs have one big advantage - efficiency, which translates to long battery life and more importantly for me personally - NOT OVERHEATING.
However, porting software to apple silicon results in inefficiencies, and for developers it gets a bit trickier.
I have a M1 Max with 65GB ram and I love it, but the moment Intel comes out with chip that doesn't overheat and is as performant, I'll be buying an Intel based laptop (granted, I will have to wait for longer).
In a perfect world, Apple would get back to offering Intel as a CPU option when Intel comes back to the leading edge. You'd get the Mac OS, x86 and performance in a well built laptop - a dream!
Does it have to be Intel, or would you consider AMD?
Yes, if you look back even just to Zen / Zen+ laptop chips, they were not impressive, but Zen 2 and newer based chips (Ryzen 4000 or higher) are performant, efficient, and do not overheat. There are some crazy 7045HX chips that are basically desktop chips that you wouldn't want in your laptop, but the 7040HS line is exactly what you were waiting for (as well as the 6000U and 6000HS line). Unless you need Intel over AMD for some reason?
Given them another node shrink and they'll be even better.
Of course they care.
Windows, at one point, had 95% market share. Do you believe that to be sustainable? Do we want that? No, in both cases. They are still dominant in desktop computing.
>offers 10x the performance the average person will need
Why is buying something 10x more powerful than you'd need at 2x the price "good value"?
>a better OS/ecosystem
This is debatable. I don't find MacOS to be all that great, personally.
>once Windows enters into a death spiral in a few years
You should have a look at Windows' desktop market share and get back to us. They still own the space.
I suspect most users are not the same as the HM crowd.
I would argue in the same way that buying an expensive pair of boots that last longer than a cheap pair to be good value.
> You should have a look at Windows' desktop market share and get back to us. They still own the space.
What is the trend line and how much is that space growing by relative to other devices like mobile phones and tablets?
While a fair argument, I think its also fair to counter that the conditions in which you may use your boots don't arbitrarily change and get less efficient and more difficult over time. Sure maybe sometimes you'll be hiking through mud but that will dry out and get back to normal, whereas software might turn into quicksand as hardware gets older. Future proofing your hardware is effective, but only to a point.
Ah yes the dwindling, profit starved desktop market
Yes they're still at a high percentage, of an ever smaller market
Not going the way of the vinyl record yet, but who knows?
If they care they sure don't act like it. Microsoft is clearly squeezing Windows users for whatever revenue is left. Nothing else explains the user hostility, backwards compatibility breaks and unending advertising and data collection.
They like that candy crush is pre-installed and that Windows shows them random spam news articles that they find interesting.
I hate it and use a Mac, but I suspect most users aren't like you and me.
They don't know the difference.
Take a look around and most people under 30 seem to have a MacBook. At least here in my area of the United States.
I have 9 nieces and nephews, plus some neighbor friends that have kids. Of them, maybe 2 or 3 use iPads. The ones that have laptops (other than school provided) have them for PC gaming, and they run Windows. I guess I'm in a different area of the U.S. from you, based on my anecdotal data.
nothing to "administer"
the platform is curated
it does what they need
it runs on battery for a long time
Intel (and AMD) needs a good consumer OS to keep it relevant in the next decades. It's what keeps the DEVELOPERS DEVELOPERS DEVELOPERS on x86, and therefore use x86 server architectures. Either that, or it is a commodity ARM business.
Microsoft has never been up to the task of a good consumer OS. Intel always should have had multiple irons in the fire, and with Linux they had a built-in weaponized competing consumer OS. They delegated all leadership to Microsoft rather than keep irons in the fire. WHich is ... ok ... when MS is the big monopoly on the block. That doesn't exist anymore.
If Apple pre-iPhone produced OSX out of probably less than 100 or so engineers... Intel could have done that with 1/1,000th of their quarterly revenue. Or less! It's just spitshining an existing, working kernel, and adding a bunch of testing for the cacaphonous PC hardware/peripheral market that they were already at the nexus of.
Apple had revenues of 6 billion in 2001, the first year of OSX. Intel make 26.5 billion in "a bleak financial year".
It's not too late! It's still peanuts to do a spitpolish of Linux and do hardware testing/driver development for desktop linux! AMD or Intel (or a shared foundation) could do it! It could probably happen within a month. Partner or acquire ubuntu, or Suse, or ... anyone.
This isn't just insurance. Intel has had DECADES of frustration getting Windows to fully use/support its hardware and CPU features. A lot of the time Windows would hold people hostage by waiting a major OS release (like for USB) before supporting something.
Not with Linux. Boom, your stuff is supported as soon as you integrate it into your distro.
This is the path to a key thing that Intel doesn't realize it lost: relevance. Microsoft has decided Windows isn't really relevant. That was Intel's only path to relevance.
All the things they wanted to stay relevant in: x86 on phone, SSDs in PCs, Optane, etc. The path to that relevance was having a usable consumer OS. That you had good control over. You get your hardware demo'd and supported at maximum speed.
Don't like Linux? Well fine, pick up OpenBSD, or whatever remnant of BeOS is out there. RedoxOS? whatever.
Gelsinger probably is following a path of "get engineering" fixed. Well, ok, good strategy given how bad the MBAs fucked up everything. But Intel isn't the big daddy and that doesn't really solve the problems, it just mitigates the biggest bleeding.
Intel needs SOFTWARE RELEVANCE. Intel does not have that anymore. Intel still has the resources and marketing power to achieve that. THE WINDOW IS CLOSING FAST. Regain software relevance.
Just do SOMETHING.
Intel is in real serious trouble, and so is AMD
Intel has a lot more denialism and inertia in their management to fully embrace / not undermine a legit ARM product.
[1] https://www.intel.com/content/www/us/en/events/accelerated.h...
M1 performance won't be more than you need for long. When the dev community finishes transitioning to M1/2, that will be the performance baseline for lazy websites and electron apps. Intel laptops will have their CPUs pegged to 100% constantly when running more than one tab in Chrome. We're already seeing this at my company. Intel performance regressions are discovered the last minute before release, because everyone is using M1. And the solution is usually just to turn off the offending feature for Intel Macs. It's legacy.
Who buys desktops anymore? Sure, it’s a market, but not the one it used to be.
https://gs.statcounter.com/os-market-share/desktop/worldwide
You can commonly find Macbook Airs at $800, and I doubt many are buying sub-$400 laptops, unless they are going with low-end Chromebooks, in which the Chromebook vs Windows is a reverse spin on whether consumers are overpaying vs what they really need.
Dropping from 95% to 57%, I don't think it's unreasonable that a time will come when Windows no longer has a majority.
Pine is clear who their audience is: "This is limited quantity production due to a severe global electronic components shortage. Please do not order the Pinebook Pro if you’re seeking a substitute for your X86 laptop, or are just curious and you’re ordering it with an intent to file a return/refund return request. These pre-orders are meant for enthusiasts familiar with the Arm architecture and interested in the PineBook Pro for this specific reason. Thank you."
However, this does underpin the point that ARM-based computers are extremely viable.
While I am also concerned about and need the extra performance, this point seems somewhat underappreciated in discussions about the ARM macbooks. Fan noise is so incredibly annoying and distracting and I think not having it improves productivity.
So a MacBook Air is 2x the price of the very cheapest laptops. Trouble with the very cheapest laptops, though, is that they use the very cheapest chips; Intel is not making a lot of money on those (if they're Intel at all; these days a lot of that category is ARM Chromebooks). The MacBook Air's actual competition is more capable laptops in a broadly similar price range. These use more expensive, higher margin, usually Intel, chips, like the MBA did pre-M1. That has to be a concern for Intel.
E.g. m2 air with bare minimum upgrades is 2000€. That is much more than double. So sure it is good, but at that price point that is the bare minimum.
Sticker shock looking at Apple product prices in Japan.
for the last ten years Microsoft has pushed all of its effort into Azure, which is coincidentally based on Linux (!)
accept it, they gave up on Windows. Windows 11 is my proof...a lame re-skinning which can't even displace Windows 10
> You should have a look at Windows' desktop market share and get back to us. They still own the space.
no one under 25 uses Windows! Go look at any college classroom and get back to us! Windows has been in decline for ten years, the stats aren't a fluke
seriously...just walk into any college classroom in America...
go see what ecosystem anyone under 25 is invested in...now tell me what the future looks like
Nobody in the space gives a crap what laptops people buy for personal use once every 5-7 years.
maybe they don't, but Intel should
btw my employer (Fortune 100 co) has switched to deploying Macs and will probably deploy close to 100k, all the Windows laptops are being timed out
America isn't the world. Walk into any classroom outside the US and you'll see something very different.
go look at high-end Lenovo laptops with Intels' best CPUs...$3k+++
Intel and AMD won't last long selling cheap CPUs to a shrinking Windows market overseas
I can't see any shrinking Windows market here.
I’d love to buy an Apple, but it has never been priced competitively. My wife’s MacBook broke and it costs almost as much just to fix as to buy a new laptop.
Looks like a max spec Alienware X14 R2 costs around 2,100 dollars. However the battery life seems to be the biggest drawback, most reviews say it lasts under 8 hours while my MBP lasts 12-16 depending on usage.
I work with both windows (with WSL) and mac OS, and there's nothing massively that sells me either way on the base OS, however I really wish tools like raycast existed in windows.
Does Linux need Intel though? ARM Linux systems are surprisingly nice. Asahi Linux is probably going to be the best Linux laptop experience.
What should Intel be doing with Linux that they haven't already been doing for like 20 years?
Ehh... Is it?
I use the M1 issued by my employer. It's an okay machine in terms of hardware, but I absolutely loathe MacOS. I certainly wouldn't pay for the M1 at the price they sell it, way over expensive toy.
I vastly prefer my personal machine, which is a 4 year old Dell with Linux Mint installed. A joy to use, powerful enough for everything I do (development, gaming), and has a GPU I can use to play with StableDiffusion.
The only thing where the M1 is the winner is in battery life... But 99% of the time I use my laptop on my desk anyway, power supply is no issue.
You can run stable diffusion faster on a M1 pro macbook pro than on a 1080ti 3900x desktop. DiffusionBee, I get .7s/iteration on a M1 using just 45w of power vs .98s/iteration on my 1080ti using over 5x that amount of power...
I could upgrade to a 4080 and I am sure it would destroy it, but I doubt your laptop has a full power 4080 anyway.
> But 99% of the time I use my laptop on my desk anyway,
As someone who works remote and has to travel for work, battery life is incredibly important to me, and the M1 is just leaps above its competition. I can write code and build all day without even plugging in on the M1 16"...
At what cost?
> I could upgrade to a 4080 and I am sure it would destroy it, but I doubt your laptop has a full power 4080 anyway.
Mine has a GeForce 2060 RTX. Not in any way overpowered, but runs games and StableDiffusion fast enough.
That at a fraction of the cost of an M1 Pro too, and the added benefit of not having to use MacOS
I can understand hating the OS. But MacOS is my preferred OS, I really don't like Windows or Linux. MacOS just works. Linux and Windows always have some driver/kernel/etc. update that breaks something.
It comes with 8GB of RAM and 256GB of disk.
Do you really need to ask why I call it an over expensive toy?
I wouldn't buy either of those.
I'm not sure, on the contrary I think in a few years Windows will be rewritten in Rust and entering a virtuous spiral. We'll see!
The biggest problem with linux is that it's made by people who like linux.
my point is, once Windows passes the event horizon, Intel needs SOMETHING or they are going to see 2/3 of their revenue stream go away...cloud vendors are busy pushing ARM in the datacenter now too...Intel is running out of markets
btw AMD is also screwed by all the same logic...x86 is on the endangered species list
Nonsense. Intel is one of the largest contributors to the Linux kernel, the biggest depending on what measure you count by[0]. They even have their own distro.
Moreover, much of their profit is from the server market, which tends to run Linux.
>the Apple M1 laptop
Is very expensive and is running MacOS.
[0] https://truelist.co/blog/linux-statistics/
[0] https://www.tomshardware.com/news/intel-ice-lake-xeon-w-to-c... [1] https://www.lenovo.com/us/en/p/workstations/thinkstation-p-s... [2] https://www.dell.com/en-us/shop/workstations-isv-certified/p... [3] https://www.hp.com/us-en/workstations/z4.html [4] https://www.apple.com/mac-pro/
I'd imagine other manufacturers are in a similar boat. They put in orders for Skylake Xeons for machines that sell slowly. Pandemic sales went into laptops for home offices rather than $5k desktop workstations. Desktop workstations have never flown off the shelves but are flying off more slowly than normal.
Ryzen and i9 laptops and a beefy VPS have been good enough for many WFHers so no one is buying desktop workstations. Manufacturers aren't going to jump to new Xeon parts if they're sitting on old stock.
Even retail knew they were estimated to post a loss. I'm guessing something in the earnings report was "less bad than expected" in order for the stock to be up 5% today?
People often assume it "should" move in the direction of the overall sentiment (good earnings = up, bad earnings = down), but that is not at all true because earnings reports are a retroactive view of information people have already been trading on.
Actual results came in better than expectations (hence the "delta" you are referring to)
What metric did Intel beat on?
This quarter EPS/revenue/some metric/growth? Or guidance for upcoming quarter less bad than expected?
All it takes is one or two "good" things and everything else with "in line as bad as expected", as you know.
You don't want to go where the ball is right now. You want to go where you think it will be in the future.
I don't usually do sports analogies, but my kid recently started playing soccer and I've been trying to get her to intercept rather than chase people. Heh.
I think one of the biggest concerns right now (maybe always?) in the stock market is "things will stop being gangbusters, the economy will slow, growth will slow, and the ball with stop being projected to be in front of you/forward at any scale/pace"?
Their foundry business is dead...they won't compete with Samsung and TSMC. Even GF found that was a losing proposition and they had a lead on Intel and endless pockets of cash.
Steve Jobs has the best explanation for this. https://youtu.be/P4VBqTViEx4
In the 20th century, we saw the rise and fall of General Electric, Westinghouse, GM, RCA. Huge American corporations with products almost everyone interacted with almost every day. In the 1960's these were the corporations to beat. In the late 1960's, bean counter infiltration began. Of these companies, only GM isn't a hollow brand licensing shell, and it had to survive a government-maneuvered corporate bankruptcy to make it to 2009.
I thought figuring this out is why the big shots get their 50,000,000 dollar paychecks :-)
> Intel says margins will recover in second half of 2023, shares rise
stock market movements are not to be trusted a period less than a quarter at the very least, better yet an year, imho.
>While Intel's sales *beat its own expectations* in the first quarter, the company on Thursday posted the largest loss in its history as its margins plunged to a new low over the last several years.
The same thing often happens in reverse: "Nvidia posts record profits" and stock tanks because an even bigger record was expected.
Small teams, with the help of tech/AI can now move so much faster than big teams. The communication and coordination overhead is starting to be too big of a burden, especially when you can have 1 person do the work of 30-100 (using AI).
But small teams can’t buy expensive hardware up front, and modern AI is hardware constrained for many purposes. These companies will either end up renting hardware from cloud providers, or using AI APIs from cloud providers.
There are a handful fabs around the whole world who can even make those chips intel and tsmc can do.
No one will just replace any of them in any near capacity at all.
And the entry to this level of tech is not 'just a few millions' ist actually (just making a fab with people and processies of people who know how to do this) is 10-20 billions.
And if you would take any software company i also disagree: I was working in a small company, they didn't knew security really. I intriduced a ton of security. In comparision to the huge company i'm now: The developers still don't know much about security but the security teams of my company do.
In my opinion the gap will be even bigger because small companies (besides the cool and hip new elite startups) still have more of a traditional mindset while the big onces need to compete. They need to use AI and co and they have the financial background to create AI teams.
That’s quite the statement. I highly doubt that will be reality in the next 1-5yrs, especially for novel R&D work. Even more so for products in the physical world.