> That Apple is swimming in money just makes things like this more jarring.

This is a common theme. Big Tech Company X is rich therefore they should be able to do Y. But corporations don't really work that way, they build a monopoly around a few domains and then their organization is structured to maintain that monopoly. It's the exception, not the norm, for established companies to gain competency in a new domain, and it usually comes with an acquisition or a special initiative by senior management.