This would be like if internet social media came out and the laws tried to control it using rules similar to physical books and newspapers. They won't be effective and will just create a hostile environment for development of these techs where these laws are in effect. Meanwhile, those who don't care about doing these control freak things will develop the tech and dominate the new sector.
The EU need to sit down and really think about how to control AI tech properly instead of passing kneejerk and lazy regulations. It isn't easy to make a legislation framework for something entirely new. But it can be done instead of ruining the whole thing.