B2B SaaS Advice Please
I'd appreciate some advice. Built a B2B SaaS (my first one) and have it working. It does a very specific thing for a very specific type of business (Car Dealerships). I've focused it on purpose so its value is clear. I'm starting to cold email the people who would make purchasing decisions (management). The pricing is $19/month for context. Bootstrapping btw.
Being that this is new for me I wanted to ask if those who have experience could share their tips or thoughts on what I'm doing. So far I've been doing outbound cold emails. The contact info for the people I need to reach is very easy to access. My first email is very straight to the point so they can understand what it is and how it can help. I plan on following up with a quick demo showing the tool in action (specifically for their business). And then going from there.
Is there anything else I should be doing, not doing? Am I doing this right overall so far? How many emails should I send out before looking at the numbers and deciding I need to change something or fuel what's working? Anything helps, thanks.