- felt genuinely cheerful/optimistic
- contained jokes that we clever and funny
- did not try to lecture me about politics
I can name a lot of Asian or Bollywood movies that fulfill these criteria. Why did Hollywood stop making feel-good comedies?
The problem is not wanting to be profit driven : I would argue they are not profit driven anymore. Their political obsessions and their probably poor recruiting process since years has led them to think their ideas and tastes are shared by the majority of people.
> mindlessly chasing every trend just hoping for a hit.
Again, I find they are pretty consistent with their "post-modernist" trend.
Of course they're businesses but now it's gotten to the point the big studios have lost sight of why people enjoyed movies to begin with. Now major movies are developed in marketing departments. Everything is reduced to analytics and metrics. They've stopped being creative and innovative.
Their political obsessions
But that's only because politics is popular and profitable as of late. Again Hollywood is just chasing whatever trend they can. They're so myopically focused on profit and trying to make movies solely for mindless mass appeal we just end up with movies that don't appeal to anyone.
Looks like the Hollywood marketing decisions were made by out of touch employees.
Because heroic propaganda movies generate the best revenue.
I think it's probably because most consumers don't have such a very sweet tooth.