> Of course at the end of the article they offer a solution - their product (and of course it’s AI enhanced)

We have been working on automatic database optimization using AI/ML for a decade at Carnegie Mellon University [1][2]. This is not a gimmick. Furthermore, as you can see from the many comments here, the problem is not overhyped.

[1] https://db.cs.cmu.edu/projects/ottertune/

[2] https://db.cs.cmu.edu/projects/noisepage/