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Not sure this is an issue, I'm Canadian. This seems like Rogers customers will have access to reception via SpaceX satellites in remote areas, which is a good thing. If anything, this means a) Rogers has a slightly richer offering than the 2? other cell providers in Canada, b) Rogers is paying SpaceX for this OR Rogers is agreeing to play nice and in fact SpaceX is eating the bill.

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It is likely that Rogers agrees to pay Starlink a fee when Starlink acts as a roaming provider for one of their customers, where Starlink has slow and limited speeds but universal coverage. The industry has similar arrangements with roaming networks when you leave your country; some cell providers don't operate any towers at all. Starlink gets the fees, plus the right to transmit the LTE signals in a spectrum owned by Rogers, similar to the T-Mobile deal in the US, and Rogers gets to market that they have universal coverage.

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