e.g. "Outlook is good, we're in a hiring cycle because we want to take advantage of the positive market conditions." "Outlook is bad, we're in a layoff cycle because we want to protect ourselves." Shareholders love both since the company is being "efficient."
Only one who loses is the little employees (and, frankly, long term stability; but modern US businesses only have foresight to the end of the current FY and only memory of the last FY).