Of course, this starts to get at different versions of the question: Why did Google Brain exist in 2012 as a scrappy team of builders, and why did Brain exist in 2019 as a mega-powerhouse of AI research? I think you and I are talking about the former question, and TFA may be focusing more on the second part of the question.
[I was randomly affiliated with Brain from 2015-2019 but wasn't there in the early days]
Many people outside of Brain were researchers working on boring other projects who transferred in, bringing their internal experience in software development and deployment, which helped a lot on the infra side.
But it's also notable how the perspective of an ex-Brain employee might differ from what sparked the Brain founders in the first place.
but it's not a product that has any real revenue. and most car companies keep their distance from google self-driving tech because they're afraid. afraid google wants to put them out of business. It's unclear if google could ever sell (as a product, as an IP package, etc) what they've created because it depends so deeply on a collection of technology google makes available to waymo.