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It's tough because everything is a subscription now. In the early days of steaming products like Netflix was great because you had access to so much for a small price. Now subscriptions services are so granular so you really have to pick and choose.

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> It's tough because everything is a subscription now

Eh, it's not so tough. I just don't subscribe. It's their loss more than mine.

And because it's so easy for everything to be a subscription now, most of them are of negative value to the subscriber. That is, the subscriber gets nothing useful from the email subscription and has to deal with the useless emails taking up decision space (do I delete it now? what if there is something valuable inside? maybe I save it for someday because I might use that coupon?) when they come in.

In other words, they are clutter, or litter.

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