They could get away with this if their offering was substantially better than the competitors but thse days it's not. Pumping out complete crap like 'The Floor is Lava' and the 9 millionth cake contest isn't what built their massive customer base. These days when a new hyped show comes up its often not even worth watching until you know for sure it's not already been axed, having left the show on a cliffhanger.