IMHO, I haven't heard anyone telling/writing down their actual phone number for quite a long time, what I see happening a lot it's stuff like "you want my phone number? sure, let me give you a short call so that you can save it in your's phone's address book" (with the option "you want my Vodafone or Orange number"? I haven't actually never seen anyone changing their SIM cards, people just prefer to own 2 or more phones if it best suits their needs. Phones are getting damn cheep, at least in Eastern Europe).