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Techno-Military organization purchasing a web congregator and watching user reading habits? Hmm ..

They have a genuine big business in CAD systems, which they sell more easily than Rafales...

Dassault Systèmes (3DS) is not Dassault. See http://en.wikipedia.org/wiki/Dassault_Systèmes#Products for an idea on what 3DS does.

Yes, I know, Dassault Systèmes is the de-militarized tech base of much bigger industry, true .. My point was, we are now owned by Big Data.

The Netvibes platform has made a strong shift toward brand and social presence monitoring some time ago. I was more surprised then than I am now.

Dassault are not really known for their Web services

Exalead?

Q. E. D.

why would a CAD tools maker buy a web 2.0 company?

Because DS is not just CAD. They want to brand themselves as a 3D platform, not a simple engineering product. This opens doors to be a 3D platform for designers, architects (see LiveBuilding), consumers, etc.