Google relies on duration of stay data from chrome and google analytics to rank search results. Without knowing how much time people spend on a page, you don’t know if the said page is someone’s wishlist, or a wishlist tool, or the wishlist brand, etc. That’s why they were rewarding verbose content, that’s why SEO optimizers were shoving as much text as possible and that’s why GPT made it even easier to rank pages higher on search engines. Bing will collect every data point it can get its hands on legally. Anyone with ambitions to build a better search engine outside of LLM and even with LLM will be only as good as their data.