The age of adtech has only just begun. Apple advertises their services in-device, and then doubles-down with App Store search result ads a-la Google Search. They know the ad kickback is endgame, they play ball.

What ads do is put wall between a human and some content. ChatGPT does not circumvent that wall - it might be able to tell you something about the content on the other side, but so can a Markov chain or an encyclopedia. The value of wrong information can only be so high, and after a certain point the training material becomes more interesting than the model itself. Your assertion that the age of adtech is closing is like saying that books are over because Wikipedia exists. History suggests that all these things will carve out markets for themselves.

I'm not an ad-apologist in any sense, but ChatGPT and OpenAI are not your savior. They're sycophantic magic-makers, watching your response to minor text illusions and imagining how they can further extort you. Now with Microsoft's support, great...