> This doesn't seem like a bad thing. Many people treat Ikea furniture as disposable and this seems more environmentally friendly. If people are happy with a cardboard coffee table, seems like a win.

Disposable furniture is the antithesis of "environmentally friendly."

> If people are happy with a cardboard coffee table, seems like a win.

I had one once, and I was not happy with it (a Lack). It literally disintegrated after about a year. People often push against a coffee table when sitting on a sofa, and it was not designed for those forces and came apart at the seams.