What it really means when someone says ‘Hadoop’
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You need to process a couple terabytes of data, but you only need to do it once a month. However, even the highly tuned SQL will bring the system to its knees. So, 90% of the time really expensive servers are idling because of these peak processing needs. Once a month. (And Oracle isn't going to be available on a cloud service.)
So, yeah, if someone had a free/cheap SQL solution for these kinds of ETL datasets that was able to handle these embarrassingly parallel problems, people might be interested. Perhaps you are aware of solutions I am not.