Aspiring partners accuse Apple of copying their ideas
wsj.com
wsj.com
My personal brush with this was in a startup I was at 3 years before RFC 2616 (HTTP compression). We had developed a client proxy and server that would not only compress HTML pages but also bundle in a zip file all the images (TCP connection ramp up time was a thing) and it dramatically sped up page load on what was then a slow internet.
Microsoft came sniffing, on the pretense they were interested in buying our company or at least licensing. But then they ghosted us, and if I recall correctly, those features ended up in IIS and Internet Explorer as proprietary extensions, when Microsoft was trying to embrace and extend the web to beat Netscape.
When Microsoft came out with their extension, and then it eventually ended up in HTTP/1.1 (or at least some version of it), we pivoted to a primarily client-side product that offered read-ahead caching, metasearch (could perform a query on multiple search engines like Hotbot, Altavista, Infoseek, etc. -- this was pre-Google) and save and integrate the results. It would also then rerun those queries periodically and highlight new results, and you could save or bookmark.
We also used that search technology in a product that would monitor trademark use, which companies used to keep track of where and how their trademarks or brand names were being used. We never made enough to keep that side of the business running, while the web consulting/development side grew and grew. These were pre-2000 days when businesses were wanting to "get online".
What tech were you using on the client (Windows 3.x/95?)/server-side?
Did WebTV/MSN TV do anything of this?
(Fascinated with early HTTP/web optimization tech because of my part in creating the much later Opera Mini - launched mid 2005.)
If I remember correctly, we were developing on Windows 3.1 with Microsoft Visual C/C++ 7.0 to start and then moved to Windows 95 and Visual C++. We used Microsoft Foundation Classes, as well as Rogue Wave libraries (tools.h++ I believe).
We were funded by some guys who had made a lot of money in government software contracts (we were near a major Airforce base).
Here is a Google folder link with some scans of contemporaneous ads and press coverage:
https://drive.google.com/drive/folders/0BzleZlz4NcDSMDc0VTBp...
(For future readers: The product name was Blaze Web Performance Pack, offered by Datalytics Inc, Dayton, Ohio. They used the domain speeditup.com in some ads.)
Sometimes the features are obvious though. I remember developers complaining when Android got a built in flashlight toggle making almost every flashlight app redundant - and thank God for that, this is a legitimate feature of the platform.
I can't read the full article but on one hand Apple poached employees which sounds legal on the face of it. On the other hand the patents for the technology that Apple filed were not legitimate [0] according to the courts. So the issue here seems to be more that the patent review process is weak and requires a lengthy and expensive court case to clarify. Something a small company may not afford.
This isn't "just" that Apple&Co are abusing smaller players and copying products or features. The problem is systemic because Apple&Co bought and paid for the entire framework in which everyone else operates. Your elected officials, legislators, laws, rules, regulations, and courts are tailored for Apple&Co, or at the very least are heavily favoring them with very few exceptions. Until that's treated everything else is a symptom. Decades ago the kiss of death from the company I was in came from IBM. Same story, less resources to fight it in court.
[0] https://www.reuters.com/legal/transactional/court-says-med-t...
It's also something else that I find pretty bad business conduct: Apple, Google, Microsoft - they all love to have someone else (i.e. venture capital) bear the cost of proving that a piece of technology actually will work out and is technically feasible, and then incorporate it into their product. Even if it's a legit acquihire or acquisition, the VCs are stuck with the bills for the failed attempts.
Source: in the VC industry
It isn't just them. All large companies do this. They constantly watch the little players and anytime one of them does something interesting that seems like it is working they buy the company - this is in fact something venture capitalists count one: it is one of the easiest exist strategies they have.
Most big companies also play venture capitalists themselves: they are constantly looking for startups to invest in, with the idea that if that company produces something useful they will buy the company completely, if not they have carefully limited their losses.
Letting someone else go first doesn't have to be bad practice, someone always goes first and the others follow. Different players have different risk appetites and this can lead to healthy competition. Unless it's abusing a position of power. Look at Amazon when they use knowledge about products and sales that are normally not public to launch their competitors, or Apple here taking over the engineering team legally but then stealing the tech probably assuming the chips will fall their way.
Building for iOS is a great way to show Apple that there's a market for something :)
If you prove an idea is successful on a large platform, that idea gets used by the platform directly.
New product category of some food or condiment suddenly starts selling, the store has the sales data and finds someone to make the same thing and sells it under a house brand.
If on the other hand you have the top selling real estate portfolio management app in the world I don't expect the platform will fold that up in their offerings, even if you are making more money on that than any of the apps with more universal appeal.
Why not? In hindsight, we see "menstrual tracking" as an obvious fit now for a more complete Apple Health, but it's very easy to apply that same exact thinking to menstrual tracking.
Using your real estate portfolio management app, ok maybe Apple doesn't replicate it exactly as is, but what's stopping them from turning Apple Home into a more complete home control experience, where you can buy and sell in an easier way or incorporate Airbnb elements. Heck, having more control over your home totally fits their privacy MO. It might seem far fetched now if you don't have the vision, but again same about things like health tracking just 8 years ago!
So I would rethink this angle, I don't believe the determining factor is if it's a big market vs a niche market. A weather app is a niche market, yet they gobbled that up. An infinite canvas brainstorming app is a niche market, here comes Apple's Freeform.
>A weather app is a niche market, yet they gobbled that up.
I guess you and I will have to agree to disagree about how much of the population is affected by the weather, I say all of it, you evidently much less.
Gobbling it up is actually interesting for weather apps, because the weather app, and the clock and other apps that have to do with stuff that everyone in the world needs is basically the kind of thing my argument says will always happen for a platform.
>>If on the other hand you have the top selling real estate portfolio management app in the world I don't expect the platform will fold that up in their offerings
>Why not?
Apple's main business is selling devices with other ancillary businesses growing up to support this primary business, of course from outside it can look like these ancillary businesses are very nice to have indeed and any one of us might be happy to have them but for Apple they are rounding errors. And if you have one of these businesses already and Apple comes calling then it's like the WSJ article points out - not good for your business because Apple might just decide to pack it up in their platform and give it away for free or provide a much better implementation than you can and up the profile of their apps in their store.
But in the end Apple is mainly interested in making one of these apps because it enhances their platform for the general population (or their historical target demographics that are still of some importance to the Apple brand). Thus Apple is not going to be making apps targeted at lawyers even though such apps might make a LOT of money because a lawyer app LOT of money to Apple is a pittance.
I'm sure that there have been times when someone mentioned design / arch / marketing strategies in an interview and later saw the same thing implemented, but I mean have have had multiple times in my life where I told nobody an idea and still saw it implemented somewhere else. Ideas are not half as unique as people like to think they are.
But seriously, what a great app that is sorely missed now.
As a Dark Sky fan for years, I understand losing something you've gotten used to. But Apple Weather is great for most people, and die-hards like me can move to apps like Weathergraph.
However, embeddings might end up being the true vendor lock in of our time. If I've based my entire company on OpenAI embeddings (and spent lots of money on these), it isn't clear there would be an easy way to translate to another vendor's offerings.
The aftermarket showed carmakers demand for superchargers, cup holders, and bigger wheels.
Third parties, including Microsoft, showed Google the demand for Gmail.
And on and on. I am forever at a loss at people's surprise and dismay that a large platform maker will seek to improve their platform by incorporating features that their users are signaling are missing by acquiring from third parties.
Microsoft already has Steve from Minecraft, Apple will have a 14 years old girl on Apple Campus Lunar in aluminium boots over latex suit, named, say, Isaac, at which point the online landscape will be so absurd that Zuckerberg in Meta avatar explaining their Nintendo partnership is going to look as natural and comforting as an Uber Orbit’d bowl of soup out at the side of a mountain in rural Mongolia.
And I bet, the audiences’ focus in 2029 WWDC Keynote will be, whether she will finally reveal her $19840/mo. R18+ plans on iPatreon.
Apple showed the world there was a market for an always connected capacitive touchscreen slab. The world keeps changing and what was once an App becomes a feature.
Long-pressing spacebar was previously reserved for changing input layout, and only appeared (and replaced input cursor) when multiple layouts were selected, which is required on SwiftKey for iOS when having both Swedish and English enabled, even though SwiftKey for Android allows users to select the Swedish QWERTY layout for the English language, resulting in two languages but only one layout enabled, and input cursor would continue working.
There is even a term for it, and it comes from the same exact behaviour from the same exact company: https://www.howtogeek.com/297651/what-does-it-mean-when-a-co...
Apple don't care one iota for any developer on their platforms.
I use safari as my web browser, which is written by Apple.
I didn’t say “no third party content of any kind”, and this discussion is about app stores after all. Apple not having an App Store would still mean I get to keep safari, so the phone is still 95% as useful. I’d miss my baby feeding tracking app and… not much else.
They didn't build an ecosystem more than others, they just made sure to kill any potential competitive ecosystem on the same hardware.
That's how ecosystems work.
How did that work out for Facebook phone or Amazon phone or Microsoft phone or the myriad of others that tried?
Apple built the best ecosystem and that's why it prints money.
Only the government has “a monopoly on violence” and qualified immunity.
You mean imprison or kidnap. Large companies can stop you from using their ecosystems or entering their property for almost any reason they like.
I could live my entire life without using any one of the large corporations.
That would be great for the planet ...
Why do they always give me that warm fuzzy feeling then?
By contrast EKG and PPG were already being commoditized by the time Watch included those capabilities. AliveCor and Valencell do both really well, but the protectability is not as deep a competitive moat.
I get how valuable the secrecy is for the company but it's not good for the individuals who work there or for the profession.
What I'm very much not okay with is that they don't play by their own rules. They're the only company that can provide the services iCloud provides. Their apps regularly get capabilities that no other app can have.
Platform advantage is a big problem that needs regulation. I hope that the Digital Markets Act is an attempt at this, but I worry that it won't go far enough and not touch the areas where I think it's the most needed.
Come on regulators, start treating Apple like Microsoft. If you can force Microsoft to unbundle IE and Teams, why can't you make Apple unbundle iCloud? They're a monopoly on their platform and their platform is the only option many users have (for a variety of reasons).
> They're a monopoly on their platform and their platform is the only option many users have (for a variety of reasons).
This is prima facie a horrible nonsensical argument that a judge just said was false yesterday.
Secondly: Microsoft voluntarily changed their practices regarding IE and Teams in order to appease regulators during active litigation. Their practices regarding IE happened during the US v Microsoft that required MS be split, but was later appealed, and given the changes that happened in the meantime, the DoJ agreed to not seek to break up MS. The Teams unbundling is actively happening now, see: https://www.engadget.com/microsoft-will-reportedly-unbundle-...
It's undisputed that they are a monopoly on their platform. It's a legal finding that they are a duopoly when it comes to "Mobile Gaming" and that several of their practices violate anti-competitive laws. https://en.wikipedia.org/wiki/Epic_Games_v._Apple#Decision
The OP is saying that Apple should be held to the same standards that Microsoft/IE was and be forced to allow other marketplaces on their phones. 35 States Attorneys General, AND Microsoft agree with this and have filed Amicus Briefs to this point. This is not some fringe viewpoint.
At the very least, Apple should be forced to allow full browsers on their platform, not wrappers around the safari rendering engine, which is directly in-line with the changes made during the US v Microsoft lawsuit and subsequent settlement, and while there was no legal finding related to these changes, they appeased the DoJ enough to settle.
I really need to post a link that Epic literally just lost the case to Apple when Epic argued the same thing?
It was just discussed here yesterday.
https://techcrunch.com/2023/04/24/apple-wins-antitrust-court...
> Microsoft voluntarily changed their practices regarding IE and Teams in order to appease regulators during active litigation. Their practices regarding IE happened during the US v Microsoft that required MS be split, but was later appealed, and given the changes that happened in the meantime, the DoJ agreed to not seek to break up MS.
That also never happened. There has never been a time since IE was bundled with Windows that it hasn’t been bundled.
The DOJ did not “decide” to drop the case because MS stopped bundling IE. They lost on appeal and the new administration didn’t pursue it.
> The Teams unbundling is actively
You are linking to a “rumor”???
Did you read your own Wikipedia link?
“ Rogers found in favor of Apple on nine of ten counts brought up against them in the case, including Epic's charges related to Apple's 30% revenue cut and Apple's prohibition against third-party marketplaces on the iOS environment.”
> which is directly in-line with the changes made during the US v Microsoft lawsuit
Those “findings” never happened in the US. Which version of Windows was not bundled with IE since 2000?
Get a sharp lawyer and never just sign someone’s “boilerplate NDA”. At the very least, understand what you are allowing the other party to do with the information you share. If you push back, even Apple may have an alternative NDA they’re willing to sign that is less promiscuous.
Either employees should be able to move around freely, spreading the knowledge and skillsets in problem domains or they should not be able to do so. The legal frameworks are patents and code copyright. I'd like to see patents go away in general, but the abuse that is alleged here should be examined
All that said, the statement here that "apple steals people" is fundamentally and ethnically wrong. People are not owned by corporations.
Microsoft is doing nearly the same thing via Office365 - OneNote,Office,Teams and Edge rather than WebView2.
It is hard using a third party program on Windows because it is so glaring obvious it looks rather weird.
But in many cases the "product" is actually just a feature, not enough to sustain a whole company. And I say this by having made that very mistake myself years ago, and having learned from it.
So... yes, in theory. But in practice, the side with the deeper pockets wins.
If they are valid, unique and original ideas then they should have no problem standing up to a challenge.
If you really see acquisition diligence as rape, probably just stay out of business.