Elon Musk’s Twitter Blue check-mark fiasco is a master class in business failure

At this point, seems like the better way to go is for those people with a certain number of subscribers (whether in the past or future) and who's identity has been verified, to get the Blue check mark as a type of award. Possibly the threshold should be 1 million verified subscribers (or whatever). Looks to make more sense than the owner personally and arbitrarily choosing who to pay for or to give it to.

The simple change could allow for famous legacy accounts (Kobe) or famous people that already had the Blue check mark to be rarely affected. It would be for up and coming or ambitious types to buy the Blue check or to get their subscriber count up.

Still amazed, with all of his other relatively successful and possibly altering the fate of humanity companies, that overpaying for and being preoccupied with Twitter would be considered worth dealing with.