Not if people just swap NFT accounts and sell their keys+accounts in their entirety.
IE: Microsoft sells LicenseKey to NFT-Account#1234. The owner of NFT-Account#1234 sells the *ENTIRE ACCOUNT* on the secondary market, for a lower price than Microsoft's official price.
What you don't get is that human consumers don't like people locking them down, and people will find extremely easy ways to avoid the "trap" you hoped to put them in. And the reason this happens is economic incentives. You can't beat microeconomics on this one.