Unlike copyright, trademarks are used to protect consumers from misleading products that pretend to be the real thing.
Are there any legal protections available to me in this regard?
https://www.bentley.edu/news/popular-brands-had-their-tradem...
https://tsdr.uspto.gov/#caseNumber=97733261&caseType=SERIAL_...
(Interestingly enough there's a Chinese ecig/vape company that also looking to trademark ChatGPT.)