What is not ok is opt-out telemetry for personalisation for advertising, or over-reaching personal data collection, in 1Password's case data from your vault.
There is however a grey area in the middle – data about the performance of product upsells. This is a tricky one, because arguably if I do upgrade (say, to 1Password Family/Teams), I've probably done so because it made sense for me, and I'm probably happier with the product... but I might not have done so without that information on how I or others use the product that helped optimise that flow. When done well I don't have a problem with this, but I hope 1Password are careful about the culture of upsells that this data could create.