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The Blue Check payola is making it worse too, there's always been these influencer folks (sometimes doing paid ads just to do their shtick) but now that a blue check gives you a substantial algorithm boost, and just about every influencer pays for one, that group is taking up more and more space.

It will be whatever trendy business topic comes up. The "hustle" people have been doing this forever and they are just clinging on to keywords that get traffic. It has little to do with the topics themselves.

The funny thing the biggest export of these hustle guys is teaching other people how to jump on keywords for attention.

It was actually kind of AI before, too. Everyone seems to have determinedly forgotten about it now, but there was a brief period a few years back when chatbots were going to take over the world (remember Microsoft Tay), and a lot of VCs lost a lot of money. Then everyone agreed never to talk about it again, seemingly.

EMPs to kill the AI.

(I kid. (mostly))