Everyone fancies their success, which means more visitors. They want to be able to handle the odd traffic surge. Understandable desires.
But understanding of scaling seems stuck in 2012 when these systems were required for even moderate sites, particularly if slow frameworks are being used. The rise of cloud use is definitely part of this mentality. An ingrained believe that horizontal scaling via vendor is the only way.
But meanwhile, in 2023 where we've seen a 500x bump in what servers are capable of and vertical scaling and it's simplicity can just "get you there" for 99% of sites.