From reading the article it sounds more like Tesla is trying to have these owners buy a new car.
It should be obvious really that a Tesla with unlimited supercharging would need a higher trade-in value than one without. If you want those owners to buy a new car you need to offer them more than those without the unlimited supercharging.
Really hard to see this as anything other than at worst neutral.
If I wanted to trade in my Model S with unlimited supercharging, I'd sell it on the used market and use that as a premium to get more for it.