The same people who use such features are also on average

- more likely to use ad blockers.

- more likely to critically evaluate any advertising/propaganda they encounter.

- more likely to use VPNs and other technology that makes them more difficult to track.

- more likely to be "power users" of the service, thus consuming more resources than the average user.

Many more points like these apply, but the bottom line is that the ROI for such users, from the service provider's point of view, is terrible, so alienating them makes perfect business sense. And since competition has almost disappeared from the technology industry, there are no unintended consequences to be expected in most cases.